He seemed be blessed with all of his father's charisma and none of his madness. The 33
year-old president of unified Korea has tapped into something that lies deep within the souls
of many Koreans: the idea that their culture is special, and has a significant place in guiding
the future of the world.
In his frequent addresses to the nation, Jong-un refers to the 20th Century as the "Lost
Century," a time when Japan took the country by force and the country split in two and
went to war with itself. Jong-un seems to speak to his people on a deeply cultural level,
providing a guiding light to a nation stuck in an economic morass and entrenched in cultural
shame. He frequently refers to the Chosun Kingdom in his speeches, a reminder of the
apogee of Korean culture, literature, science, trade and technology. The Chosun Kingdom
existed for approximately five hundred years, between 1400 and 1900, and occupied
roughly the same geographical area as present-day Korea. Jong-un wants his people to
remember the distant past, forget the 20th century, and look to the future, which Jong-un
believes will be defined by the Korean way of life.