Throughout Homefront are real-world brands, such as restaurant chains. Kaos Studios stated that the use of the brands are not for product placement, in which the company received no monetary compensation its use of brands, but for realism in the game's setting. However, level-designer Rex Dickson admitted that having multiple brands appearing in Homefront might do more to crush immersion than if all the brands were fictional.
Coffee shop that appears in front of the TigerDirect.com Discount Computers during Fire Sale.
Energy drink vending machines. In a corner store, a toppled vending machine is even used as cover for a battle event.
Hooters is a bar. Its only appearance is in the mission Fire Sale. It is located near the Coffee Beanery store on the right.
TigerDirect.com Discount ComputersEdit
Seen in Fire Sale.
A fast-food restaurant chain. In Why We Fight, the player and the Resistance enters a White Castle restaurant while fleeing from the KPA. Noticeably, the prices on the priceboard do not reflect the hyperinflation that was alleged to happen about a decade prior in the game's backstory. The store also appears in The Wall. In fact, the prices appear to be contemporary to the time Homefront was released (2011). In reality, there are no White Castle restaurants in Montrose, or indeed, anywhere in Colorado.
Lumber Liquidators Edit
Lumber Liquidators was meant to be the place of the primary Korean People's Army fuel depot in Fire Sale, but was replaced by TigerDirect for some reason. The image in the mission select screen still shows Lumber Liquidators when the player choses Fire Sale on the mission select screen.
Primary Weapons Systems Edit
The PWS Diablo SMG appears in the game as part of a promotional deal between PWS and Kaos Studios. As a result of this, it is both very common in game and promoted by in-game advertising billboards.
- Wikipedia:Product Placement on Wikipedia.
- ↑ Product Placement in Homefront Is About Verisimilitude, Escapist Magazine.